We build software for the small frictions of everyday life.

Why we exist

Most of the friction in modern life is small. Five-minute hassles, repeated a hundred times, that nobody bothers to fix. We do.

The category of "everyday hassle" sounds boring on purpose. We're not chasing platform shifts or trends. We pick problems that millions of people quietly tolerate, and build the smallest, sharpest tool that makes them disappear. If we can save you a minute, twice a day, every day — that's a product worth shipping.

What we believe

• Useful before clever

  If we can't explain who an app helps and how in two sentences, it isn't ready. Novelty is a side effect of solving a real problem, not the goal.

• Privacy by default

  We collect only what an app actually needs to work. No third-party trackers. No data brokers. No advertising profiles built on the back of your usage.

• No dark patterns

  Cancellation is one tap. Defaults are honest. Subscriptions, where they exist, tell you what you're paying for and don't try to keep you longer than you want to stay.

• Your data is yours

  You can export it, you can delete it, and we don't hold it hostage. Account deletion is a right, not a customer-retention checkpoint.

• Built to last

  We'd rather ship one app that lasts ten years than ten apps that last one. We update what we release, fix what breaks, and don't abandon products that still have users.

• Independent on purpose

  No outside investors, no growth-at-all-costs pressure. The product is the product. The customer is the customer. That's the whole business model.

What we're working on

Our first apps are in active development. We're keeping the list short and the bar high — every release should be something we'd recommend to a friend without an asterisk. We'll publish here when each one is ready.

Want to follow along or be part of an early test? Send us a message and we'll add you to the list.